Despite an absolutely horrid 2012 101-loss season, the Chicago Cubs do have one thing going for them.
They have an extremely dedicated fan base.
The Cubs and Schafer Condon Carter (SCC) recently started a new campaign to honor and appreciate the dedicated fans and the team’s commitment. The campaign, called “Committed,” started on Friday, March 8, the same time the Cubs’ single-game ticket sales went up, according to an article on the Chicago Cubs’ official website.
The fans will be recognized through different mediums, such as print, online and out-of-home advertisements. Billboards on streets and highways in Chicago will also show some of the loyal fans.
Various fans have been highlighted so far for a plethora of reasons. Jess and Jessi Galbraith recently got engaged at Wrigley Field. Adam Weiler convinced his wife to raise their son as a Chicago fan, despite her love of the Brewers. David Egan even went as far as to tattoo a Cubs’ logo on the back of his head, accompanied by Ron Santo’s signature, according to the same article.
The Cubs’ senior director of marketing Alison Miller says the campaign truly shows the commitment the fans have to the team and vice versa.
“The Chicago Cubs’ and Cubs; fans are solidly committed to each other as we embark on the most remarkable journey in all of sports — winning a World Series at Wrigley Field,” Miller said, according to the same article.
In April, the second phase of the new campaign will begin, using television spots to illustrate the fan and player commitment. In addition, there will also be an online and social media driven part to the campaign, which will allow fans to make videos and write essays, showing how they are committed to their team.
For more information, check updates on the Chicago Cubs’ website.